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Health insurance is one type of insurance that must be owned by everyone. Companies are also competing to offer insurance products. What if the user wants to have insurance but is confused about which product to choose? Marketplace is the solution. Marketplace companies provide a platform for sellers and buyers to transact with each other, where buyers can see what products are being sold. Platforms in this marketplace can be in the form of websites or applications.
One of them is Pasar Polis, PasarPolis is one of the aggregator platforms (insurance bidders) for insurance. The Polis Market is growing and becoming the first and leading Insurance Technology (Insurtech) platform in Indonesia with a focus on micro transactions.
PasarPolis has been present in Indonesia since 2015 to revolutionize insurance which has been complicated so far, by utilizing the latest technology to simplify and speed up all PasarPolis customer service processes from start to claim.
PasarPolis technology ensures that all consumer experiences making transactions at PasarPolis are safe, fast, and on target. The packages that consumers will find on the PasarPolis search engine have been adapted to the needs of consumers from a variety of superior products, making it easier for consumers to transact through the help of technological algorithms. Supported by a friendly and alert PasarPolis customer service team, consumer comfort is our priority.
By combining the best features of technology and insurance protection, without leaving the human touch in its services, PasarPolis is committed to providing the best protection and experience in every moment of your life.
Because this study case is a challenge from the PasarPolis Partners, there are two problems with the web redesign, namely creating a mobile friendly website, helping users to understand more about services and products as well as understanding what makes PasarPolis different from other platforms and helping users to contact the company if they need to. want to know more about PasarPolis products and services.
With the problems and objectives mentioned earlier, our group found various solutions that will be implemented in the form of an overview of products and services, creating an attractive Home Page to attract non-customers and customers, providing a flow for registration, adding other features such as the Partners feature. to provide a more detailed explanation to HR before registering, product or service demos and can be followed-up by the sales team in the form of videos and change the appearance of a more formal and elegant design.